Why it is important to choose the packaging of a product correctly
Many tasks and processes are very important to ensure success within your online business. For example, the product's packaging is a process that you must place among the priorities of your online store since it guarantees that the product reaches the customer in perfect condition. In addition, it is a very interesting element so that you can develop different digital marketing strategies to improve your brand image and increase customer satisfaction.
Next, we will talk
about what a product's packaging is, its importance, and what is the best
packaging for you to use in preparing your eCommerce shipments.
Why you should choose the packaging of your products well
The packaging of a
product is the process that is carried out to condition the product efficiently
to protect it throughout the journey until it reaches the hands of the
customer.
Product packaging is a
key task for the success of your online store for some key reasons.
- Guarantees that the product reaches the customer in
perfect condition.
- Facilitates the transport and storage process.
- It is an ideal element to impress the customer
(original packaging, eye-catching...).
- Minimizes the number of package incidents due to blows,
falls, impacts, and actions of external agents.
Types of materials for the packaging of your product
Let's see the main
types of packaging materials you can use in your eCommerce to
guarantee the best delivery service to your customers.
Wrapping paper
Wrapping paper is a
special type, usually brown, used to wrap products or the box where they are
shipped. It is an ideal cover to achieve greater consistency in shipments and
provide a better image for the customer.
There are different
types of packaging paper, but it is advisable to bet on recyclable paper that
allows its reuse and has minimal impact on the environment.
Cardboard boxes and protective elements
Cardboard is, without
a doubt, the main material you should use in your eCommerce to
guarantee the best shipments. It is a cheap, recyclable, lightweight material
that provides a high degree of protection.
Cardboard boxes are
key when it comes to being able to send your products within a protected
environment. In addition, they are elements that facilitate transport and
handling.
Corrugated cardboard
is a type of layered cardboard that provides a high level of protection without
compromising weight, so it is recommended to include it in your protective packaging system.
Bubble wrap
Bubble wrap or paper
is one of the most interesting elements when protecting products to send by
courier or transport company. Wrapping products in this type of plastic gives
them a higher level of protection thanks to the air bubbles that cushion any
impact or blow.
It is a basic material
for your eCommerce that you can normally buy in coil format.
Cork
Cork is a very
interesting material for product packaging because it protects products and
provides a rigid and compact environment that prevents blows and impacts. In
addition, it is a very light product, so it does not greatly impact the final
weight of the package.
Plastic and wooden packaging
For certain delicate
or fragile products, it is better to bet on a more solid type of container or
packaging. Plastic and wood provide a higher level of protection and great
strength when shipping products.
While plastic has the
great advantage of its low cost and lightness, it has the drawback of its high
level of contamination.
Wood, for its part, is
a more expensive type of packaging that directly impacts the environment, so
its use is only recommended for special products (such as wine bottles or
high-value products).
Duct tape
For good packaging of
a product, it is necessary to have packing tape, as it guarantees that the
package is perfectly closed to prevent the product from leaving the box or the
environment where it is shipped. In addition, with the packing tape, the
shipment is provided with greater consistency and prevents cracks where dust or
other external agents can enter.
We have seen what
packaging is and what it is for, and the most interesting materials so you can
use them in your business shipments.
Get in touch with Britwrap protective packaging company to buy best
packaging all over the UK.
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