Why it is important to choose the packaging of a product correctly

Many tasks and processes are very important to ensure success within your online business. For example, the product's packaging is a process that you must place among the priorities of your online store since it guarantees that the product reaches the customer in perfect condition. In addition, it is a very interesting element so that you can develop different digital marketing strategies to improve your brand image and increase customer satisfaction.

Next, we will talk about what a product's packaging is, its importance, and what is the best packaging for you to use in preparing your eCommerce shipments.

Why you should choose the packaging of your products well

The packaging of a product is the process that is carried out to condition the product efficiently to protect it throughout the journey until it reaches the hands of the customer.

Product packaging is a key task for the success of your online store for some key reasons.

• Guarantees that the product reaches the customer in perfect condition.
• Facilitates the transport and storage process.
• It is an ideal element to impress the customer (original packaging, eye-catching...).
• Minimizes the number of package incidents due to blows, falls, impacts, and actions of external agents.

Types of materials for the packaging of your product

Let's see the main types of packaging materials you can use in your eCommerce to guarantee the best delivery service to your customers.

Wrapping paper

Wrapping paper is a special type, usually brown, used to wrap products or the box where they are shipped. It is an ideal cover to achieve greater consistency in shipments and provide a better image for the customer.

There are different types of packaging paper, but it is advisable to bet on recyclable paper that allows its reuse and has minimal impact on the environment.

Cardboard boxes and protective elements

Cardboard is, without a doubt, the main material you should use in your eCommerce to guarantee the best shipments. It is a cheap, recyclable, lightweight material that provides a high degree of protection.

Cardboard boxes are key when it comes to being able to send your products within a protected environment. In addition, they are elements that facilitate transport and handling.

Corrugated cardboard is a type of layered cardboard that provides a high level of protection without compromising weight, so it is recommended to include it in your protective packaging system.

Bubble wrap

Bubble wrap or paper is one of the most interesting elements when protecting products to send by courier or transport company. Wrapping products in this type of plastic gives them a higher level of protection thanks to the air bubbles that cushion any impact or blow.

It is a basic material for your eCommerce that you can normally buy in coil format.

Cork

Cork is a very interesting material for product packaging because it protects products and provides a rigid and compact environment that prevents blows and impacts. In addition, it is a very light product, so it does not greatly impact the final weight of the package.

Plastic and wooden packaging

For certain delicate or fragile products, it is better to bet on a more solid type of container or packaging. Plastic and wood provide a higher level of protection and great strength when shipping products.

While plastic has the great advantage of its low cost and lightness, it has the drawback of its high level of contamination.

Wood, for its part, is a more expensive type of packaging that directly impacts the environment, so its use is only recommended for special products (such as wine bottles or high-value products).

Duct tape

For good packaging of a product, it is necessary to have packing tape, as it guarantees that the package is perfectly closed to prevent the product from leaving the box or the environment where it is shipped. In addition, with the packing tape, the shipment is provided with greater consistency and prevents cracks where dust or other external agents can enter.

We have seen what packaging is and what it is for, and the most interesting materials so you can use them in your business shipments.

Get in touch with Britwrap protective packaging company to buy best packaging all over the UK.